Apples to Apples
When it comes to savings claims, Speedy Furniture compares “Apples to Apples” while the competition compares “Apples to Oranges”! “Apples to Apples” is a well-known expression for comparing things that can reasonably be compared, and the expression “Apples to Oranges” is used when a comparison is unreasonable. There is an unreasonable “Apples to Oranges” practice…
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The Tags Tell The Tale
The furniture business today is known for an endless parade of sales, and that means an endless array of sale tags! However, Speedy Furniture takes a different approach all together, and the tags (theirs and ours) tell the tale! EVERY Speedy Furniture product tag has Speedy’s iron-clad sale-beating price guarantee shown prominently on the top…
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Every Item! Every Day!
Speedy Furniture can make a commitment to you that not one of our local competitors can equal! The Speedy Furniture motto, “We Beat Sale Prices!” is a statement of fact and a commitment as well! Speedy Furniture is committed to beating our competitors’ sale prices on EVERY ITEM, EVERY DAY! No gimmicks. No small print….
Doorbuster or Budget Buster?
Like bait in a trap, doorbusters are designed to get you to bite (buy)—and the retailer knows that it likely won’t be the doorbuster you buy! There is no arguing that doorbusters are extraordinary deals! Dictionary.com describes “extraordinary” as something that is beyond regular, normal, or ordinary. That definitely describes doorbuster products because their prices…
Big Print Giveth – Small Print Taketh Away
I remember going to an advertising seminar years ago; and the first topic was subtly delivered, but the message was loud and clear: WHAT YOU GIVE AWAY IN THE BIG PRINT, YOU CAN TAKE AWAY IN THE SMALL PRINT. Even though that seminar took place decades ago, the practice taught then is still used widely…
It’s A Hostage Situation
Traditional furniture stores have to work hard to sell you on the perception of savings because their high prices are held hostage to big overhead costs preventing them from offering real storewide savings. They’re forced to create the illusion of big storewide savings by using deeply discounted, limited quantity, doorbusters—usually slow sellers they’re glad to…
Is Interest Free Financing Really Free?
The big thing today in furniture sale ads is offering years-long interest free financing. It’s common to see sale ads with 48, 60, and even 72 month 0% or free financing offers. Those offers come with big fees to the dealer and a lot of requirements, stipulations, and risks for you. First, let’s deal with…
Wishes Do Come True!
WISHES DO COME TRUE! Speedy Furniture’s wish from day one has been to save customers money! And it goes without saying that every furniture shopper’s wish is to save money on their purchase! Speedy Furniture’s modern approach to the retail furniture business makes both wishes come true! It starts by making another common wish a…
Have you ever felt like chum?
For those of you that aren’t fishermen–chum is bait! When deep sea fishing, chum thrown into the water quickly draws fish eager to feed–especially predators like sharks! Throw it in the water–even with no fish in sight–and, literally within seconds, it’s being swarmed upon. Why so fast? Because it’s their nature–it’s about survival. So why…
It’s in the price!
Did you ever stop to think exactly what you’re paying for when you purchase a living room, bedroom, or dining group–or any piece of furniture for that matter? Most people don’t stop to consider that there’s a lot built into the retail price of a piece of furniture–whether on sale or not–beyond the actual cost…
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